Ready to get serious about your travel business?

Blogging for Travel Professionals

How to start a travel blog to showcase your travel experiences as an added sales tool for your business.

You want a thriving travel blog to help promotion your business. Only problem is... where the heck do you start?!

Doesn't it seem like there are SO MANY THINGS to consider when starting a travel blog for your business?

Where the heck do I start?

Where do I find content to post?

What platform do I use for my blog? Wordpress, Squarespace, or what?

How do I find photos for my blog posts?

How do I create professional-looking graphics for my blog?

Oh yes, have I been there!

If you're new to me... hi there! My name is Sherri King and I'm a travel agent and travel and lifestyle writer / photographer.

I have the honour of working with some of the top travel brands such as Viking Cruises, Pursuit Collection, Rocky Mountaineer Rail Tours, East Winds St. Lucia,,, Kingfisher Resort & Spa, Fairmont Hotels, Hilton Hotels, and  more.

And while that all sounds magical (which it is!), building this business was no walk in the park.

In fact, when I first started my travel blogging and Instagram journey in 2016, I had NO idea how to grow my side hustle into a full-time gig. I didn't even know that I wanted to just that I wanted to share my travel experiences with others and use my blog and social media as a tool to help sell vacations for others.

Here’s the truth: If you’re going to build a successful blog,
then you’re going to have to get real about it!

It doesn’t matter how great of a travel professional you are. If you don’t know how to position yourself as an expert, find clients that need what you have to offer, and actually make money from your services, that business isn't going anywhere.

Successful travel professionals know that in order to build a business that doesn’t include you working 24/7, begging for clients, or playing the “I'll waive my fee” game, you need to have three things in place:

And that's to know who your ideal client is, how to write the perfect post, and your social media strategy.

Because at the end of the day, if you don't know who your ideal client is and how you can help them, and how to find people who will actually book with you... your business isn't going to get very far, right?!

Take it from someone who's spent the last 4 years building a successful Instagram account — once you have these three ingredients nailed down, you're well on your way to building a successful business that gives you the income and the impact you've always wanted.

So let’s do this.

Blogging for Travel Professionals

A self-paced course to get your started blogging your
own authentic travel experiences — the perfect sales tool!

Launching February 15, 2022

Here’s what you’re getting inside the course:

This self-paced course is designed to help you get started blogging and sharing your personal travel experiences. This is the perfect sales tool for travel agents, it shows your authentic experiences which you can share with prospective clients.

This course includes defining your writing style to choosing the best platform for hosting your blog, and everything in between. 

Hi, I'm Sherri, your course coach!

I am a travel agent and a social media influencer, with over 20 years of graphic design and international marketing experience... and a master of arts degree in social media (yes, it's a real thing).

I've been blogging since 2016 and sharing my travel stories with others on my Instagram account, and have had the pleasure of working with top tier travel companies to help promote their properties, cruises, and adventures.

 I'm so excited to share my experience with you so you can grow your travel agent  business, too!